What is link building?

Link Building is promoting your content by links from other’s website that navigates a user to your website. Basically it is establishing a connection between two websites. It is one of the most important factor when it comes to ranking your content on search results. Search engines such as google uses these links to crawl and index your website’s pages.

Types Of Links

There are two types of links: Internal Link and External Link:

Internal Link

Internal links connects two different pages of your website. It is important to use internal links as it helps Google to understand your website and find pages easily. As per google ‘Every page you care about should have a link from at least one other page on your site’.

External Link

External links are also referred to as backlinks or inbound links. These inbound links are used to connect two websites. Google uses these backlinks to determine the credibility and relevance of your website. It is the part of off-page SEO.

Why is Link Building so important?

Search engines crawl and index your website before ranking it on search results. Google crawlers find links on websites that lead them to your website, and thus, it helps in showing your content on top results. But it is not that simple to be among the top results on a search. It requires a number of high-quality backlinks to rank your website higher. The quality of your external links decide the relevance, authority, credibility, and trustworthiness of your website.
Quality links can significantly improve website traffic and provide citations as well. Moreover, it builds and promotes industry-relations as well as your brand image, which benefits your organisation.

What links to build?

• Having high-quality links from assured and dominant websites can rank your website in the top results. This is because prominent websites serve authentic and quality data, which would reflect the reliability of your website. It is not just the number of links, but the quality of those links is what matters. For the sake of ranking higher on search results, some people even take unconventional steps to increase the number of links they have. These practices manipulate and violate search engine’s guidelines. Using unethical ways can have dire consequences, such as facing a penalty, ranking way lower on search results, or banning of your website.
• Some links have more value than the other links. It depends on which industry based links you have. For instance, if you have a restaurant then having backlinks to a tech based website will not have as much worth as links to restaurant-similar industries. Therefore it is recommended to have backlinks from same or closely-related industries.
• You can use various metrics to know the authority and reliability of a website before establishing backlinks. PageRank is an algorithm used by Google to rank web pages. It evaluates the importance of a website on the basis of the quality and quantity of your external links. Using specific metrics, you can find the total traffic, users, new users, total number of referrals etc of a website.

How do you build links?

Guest Posting

Guest posting or guest blogging is approaching others to write content or blogs for their website, and in return, you get a link to your website. It is one of the most common link-building practices that around 47% of people use. It is necessary to link to a website that has a similar audience for more engagement. Writing relevant, fresh, and useful content is a must.

Resource Page Linking

Resource page is a page that provides links to all the tools, resources, information about a particular topic. Finding resource pages similar to your niche and adding your link for the audience can increase your website traffic.

Image Link Building

Image link building refers to building backlinks using images. You can provide high quality images to bloggers or websites to get a link. Articles with images get 94% more views than articles without any images. Therefore building links using images can help your website rank better.

Broken Link Building

A deadlink or brokenlink is a link that points to an inaccessible, non-existent site or a 404 page. Broken links can occur due to various reasons such as technical issues, changes in the URL structure of websites, typographical faults, or if the linked webpage has been deleted, edited, moved, etc. Broken link building is an approach to find dead links or broken links and replacing those with working inbound links. According to a survey by Aira, 39% people use broken link building to increase their number of backlinks.

How to build broken links?

• Firstly we have to find broken links to your website and this is done using any of the SEO tools such as: Google search console, Screaming frog, Ahrefs’ site explorer, Moz’s link explorer, BrokenLinkCheck.com, DeadLinkCheck.com
• Secondly, choose the pages for which you can recreate the content. While writing new content for the replacement pages, the content should be original, easy to understand, and accurate.
• Lastly, reach out to the website administrators or webmasters who are owners of the websites. Informing them about the broken link, suggesting them the new replacement content for the page and getting broken link replaced. Your email/message to the website administrator should be formal, concise and to the point.

Skyscraper Technique

In the skyscraper technique, we find popular content webpages with backlinks and replace them with our own original and better content. Imagine all the content with their rankings as skyscrapers, we choose the highest scrapers as highly ranked content and make those skyscrapers even higher that is making the content palatable for better ranking. This method is used by 18% of people to rank better in the search results.

What is Skyscraper Technique?

• Using SEO tools find webpages that have highest number of backlinks. While searching for these pages focus on keywords to find the right content.
• Now, write the replacement content and consider the following points:
• Content should be longer and more detailed than the original content.
• Your content should be upto date with facts, accurate and better than the original content.
• New content should have better design along with images, videos or statistics.
• Reach out to the publishers of the targeted content and ask them to replace the content on their website. If your content is actually better than the original content, the publisher will choose to prioritize the new and improved content than the old one.

Unlinked Citations

You can build links by finding those pages that mention your brand. Then, ask the administrator of those webpages to link those brand mentions or citations to your brand’s website. Hence, whenever the reader comes across the name of your brand in any article, they can navigate directly to your website.

Buying Links

You can buy links from website owners who offer backlinks in exchange for money. There are popular websites that provide backlinks in exchange for backlinks or money. However, buying of backlinks violates Google’s guidelines and you may face penalty in such circumstances.

Earning Links

The best way to build links is by earning links. Though earning links can be difficult but by Creating exceptional and noteworthy content can get you links. For example, if you publish a research or a survey that is useful and accurate, people using that as reference will add a backlink to your website. Therefore, increasing your website traffic.

Why should you choose EBS?

Creativity and Innovation

We focus on innovating, creating and keeping up to the trends with understanding of market place and the audience. With expertise in different segments of digital marketing, we make strategies and suggestions for your business to achieve desired goals.

Knowledge and Expertise

Our experts have an understanding of how the market works, what your business needs to boost engagement, how to outperform competitors, and be at the top of the market. We realize that every client and every business in unique, so instead of providing generic solutions we provide strategies that exhibit significant results.

Quality Of Work

It is our topmost priority to provide quality service by paying attention to details and making strategies that aligns with the goals and needs of your company. Our team commits to work with full potential and seek performance driven solutions. We analyze and optimize growth rate of your business to keep a track.

Reports

Tracking growth of your business can help you get better insights. We use Google analytics which is a free tool that tracks and reports website traffic and user engagement. Although GA is free for you to use, yet, it is inherently and innately complex software to comprehend. It requires industry leading expertise to operated and understand the metrics of GA skillfully.

It provides important data such as users, new users, average engagement time, net revenue and events. It allows you to customize the parameters as per your website. Moreover, it also gives geographical data as well.

Experience and Track Record

We have in-depth knowledge and experience in photography, videography the beauty services industry. Other than this we also provide expertise in Food and beverage, restaurant industry, travel and tourism, hospitality and medical industry. These were just a few to name and we cater to all the sort of businesses.

FAQs

Question: What is an anchor text?

Answer: Anchor text is a clickable link inside the anchor element. Users can navigate to other webpage by clicking on it.

Question: What are deep links?

Answer: Deep links are hyperlinks that link to specific web pages other than the homepage.

Question: What does it mean to be deindexed?

Answer: Deindexing refers to removing webpages or a website from search engine result pages (SERPs). Google and other search engines can deindex your website if you violate the guidelines laid down by a particular search engine.

Question: What are brand mentions?

Answer: When there is a reference to your brand on any website’s content or on social media it is called a Brand mention.

Question: What are Directories?

Answer: Directory is a site that provides references to resources, information and other details about a particular topic. These directories contain links to a lot of websites.

Question: Is dofollow an attribute?

Answer: No, there is no attribute such as a dofollow link. However, there is an attribute rel=nofollow in HTML.

Question: Why does it show a 404 error?

Answer: 404 error shows up when the page is not found. This is generally due to brokenlinks or deadlinks.

Question: What’s the difference between Google Analytics and Google Search Console?

Answer: Google analytics is a program that gives analysis about your website traffic. Google search console formerly known as Google webmaster tool provides report for your websites performance in search results ranking.

Question: What is a Noise anchor?

Answer: Anchor text that does not contain any specific keywords, instead contain generic keywords like “click here”, “read more,” etc. It is not recommended to use these generic keywords.

Question: What are unnatural links?

Answer: Unnatural links are those backlinks that are intended to rank your website better. These links are purchased or exchanged links that manipulate search engines.

Question: What are nofollow links?

Answer: Nofollow links are links with tag rel=nofollow. They tell search engines to ignore that particular link to which the attribute is applied.