Technical SEO is the Real Game Changer

Top result in Google SERPS garner 31% of clicks traffic. Second result takes away 24% and the third one takes away 18% of share. In other words, top three Google SERPs take way a collective total of 68% click traffic.

One second of page load delay causes 7% lower customer reduction and a 3 second delays cause 40% to derelict the webpage and go elsewhere. The data is loud and clear. And also serves as a strong reminder of what you must do to continuously gain and retain traffic.

This is exactly why you must make technical SEO your top most priority. What is the use of having the most bewitching and ravishing website, if it does not load. Connect today with EBS and let us embark on a journey together for driving more customers via technical SEO.

Google also made it very clear in its broad core update that it considers core web vitals for any website to rank. Core web vitals as per google are – LCP, FID, CLS. LCP – Largest Contentful Paint, FID – First Input Delay, CLS – Cumulative Layout Shift. These three core web vitals are directly linked to technical SEO.

What is technical SEO?

Technical SEO means optimizing the parameters of the website in such a manner, that your websites become searchable, crawlable and indexable for the search engines. Although, it is just the tip of the ice berg, and the real technical SEO is that part of the iceberg, which is submerged below water. That indiscernible part which can make or mar your business.

Technical SEO enhances many small pain points which are primarily responsible for exacerbating the underlying threat to your website. It takes into account multiple factors which make your website unbearably slow to load and low in responsiveness. A right technical SEO will not only increase your search visibility on the web, but it will also enhance the user experience and boost sales.

Why should you do technical SEO?

Often times people get their websites built with little to no regards for technical SEO. You must consider this fact that as of Feb 2023, there are more than 1.1 billion websites in the world. The search engines are already overwhelmed with the annihilating enormity of fetching accurate website at your one search. Search engines are more than delighted to drop your website behind if it doesn’t meet their norms and move to the next one.

No matter how attractive, appealing, thoughtful or insightful your webpage is, if it does not follow what search engines are asking for, it’s as good as dead. And we, at EBS, know exactly what search engines want and feed them exactly that. This makes them happy, and you rank high in the search results. Our major objective is to make your website/webpage rank in top 5 of the SERPs. And we know all the major points we need to follow in order to meet the target.

What is all there in technical SEO?

Technical SEO can be the very reason between a high-ranking website and a website that does not rank at all. Because technical SEO works upon the following crucial points

Website audit

The initiation of technical SEO of any website commences with the auditing of the website. We look for all the errors a website may have. This includes broken links, obliterated URLs, missing alt tag, meta title and description, page speed and a lot more.

Website audit is more like the internal and external health checkup of the website. It provides a deep insight as to what are those parameters which require your immediate attention. The quickly you fix them up, the better your website responds.

Crawl Error Report

Sometimes, some of the URLs are not working or have gone missing in a website. These negatively impact google search rankings. Search engine wanted to crawl your webpage because it had shareable and valuable information. So that it could present your webpage in the search result to a query of a searcher.

But, when the URL gets tampered with, it is not longer a crawling option and hence is discarded by search engines. Fixing up of a URL is of utmost importance for the health of website.

Webpage Speed

There are some factors which affect the overall loading speed of a page. The more the delay in the loading of webpage, the more the chance of you losing business. We work diligently on improving the server configuration of your website. It may be changing servers, making the existing servers stronger by upgrading plan of employing CDN. Additionally, it includes reducing the size of over-bloated CSS, Java script and HTML files.

All this reduces the page load up time. Additionally, a webpage may contain many files, which we ensure to compress alongside removing cache. We look for any space for improvement in coding – since unnecessary coding destroys page speed severely.

Consider this – google has formally been ranking webpages based upon their speed since 2011. Moreover, google webmaster trend analyst John Mueller clearly recommends a load time of 2-3 seconds.

Improved Security

Technical SEO aims at improving overall website security. Since the time google initiated, a huge paradigm shift of migrating from HTTP to HTTPS status, people have followed suit. HTTP means low in security, that anyone can easily violate, breach and manhandle the website. Therefore, HTTPS means high in security, which also extend a sense of safety to the visitors on your website.

Since website often times demand financially sensitive information of the buyers for a transaction to complete. All this crucial, sensitive information is just one weakness away from being misused and run someone into financial misery. Therefore, technical SEO demands HTTPS, which generates trust and bring in more customers.

Canonicals

Many times it happens, that the website owners are not aware that two pages of their website are ranking for one single search query. This is highly unusual and frowned upon by google. Moreover, this in a way is also self-destructive since it splits the authority of your website for one query into two pages.

Canonicalization helps identify two facsimile pages or closely related pages to group them into one. So, one page refers to the other, more important page and it secures you – your position by keeping it intact.

Content Optimization and Meta Data Analysis

There are many ways to upload content on your website, but there is only one way to make your content stand apart from the rest. Search engines just don’t like any content randomly thrown up here and there. What they like is highly organized, structured and well-presented content which has been thoroughly optimized.

Right from meta titles and meta description to what would be the weight and size of the images. We pay attention to the most infinitesimally small details. These miniscule details all come together, coalesce and create an extremely powerful content. And search engines conduce this value rich – and well thought out content above any other piece of ruckus.

Enhanced User Experience

Picture this, if you clicked on a website and it took more than 5 seconds to load, how would you behave? Or if the content on the screen starts to shift and image appears broken. You would through a fit, wouldn’t you? Now imaging if the same happens to your customer how would he behave. He won’t have a second though of abandoning your website and going to your competitor’s.

Search engine extremely conscientiously observes these tiny interactions happening on the internet every micro seconds. And for each bad user experience, it negatively impacts your website and vice versa. This is why, it is eminently desirable for every website to deliver top notch user experience. An amicable interaction of the user with your website immediately places your website in the good books of the search engines.

Technical SEO makes sure that the user experiences high levels of satisfaction and gets an immediate sense of gratification with your website. For which technical SEO ensures that your website is fully responsive across all devices, the images have alt text and there is no layout shift.

Erroneous Content

With the passage of time – content on a website starts to move into oblivion. With so much of new information pouring on the web, the website content either becomes mundane, irrelevant or moot. Website overtime also develops 404 errors and missing links between different pages. All this can go unnoticed for years, which is looked down upon by the search engines.

Technical SEO nit-picks all these errors one by one and make sure that your website is error free. Search engines love error free websites since they can crawl these websites without any impediment. This saves extremely valuable and precious time of search engines, where they deal in not seconds but micro and nano seconds. Giving this sort of score over and over again can result into your website being the most adored by the search engines. And it would ultimately lead your website to rank higher in the SERPs.

XML Site Map

Each website has a site map. One is the site map that search engine spiders create themselves and the other one is which you create by yourself. Technical SEO focuses on creating a site map for the website so that we can spare the search engines from the pains of having to make one.

Plus, by creating a site map, we are making the work of search engines easier by simply telling them to navigate like the way we want them to navigate. Submitting an XML site map is an integral part of technical SEO which affects your ranking

Mobile First Indexing

The colossal announcement of google to shifting to mobile first indexing took the world by storm. As of 2024 - there are more than 7 billion smart mobile phones in the world. And more than 8 billion of the searches happening on google each day with 60% of them taking on mobile phones. Therefore – google rolled out its monumental update of giving preference to mobiles over any other devices. And hence we make sure that your website is more adaptive for mobile phone indexing.

This has made it absolutely important for the website to be very quick and immaculate. Technical SEO ensures that your website meets all the parameter of mobile phone indexing and make the search engines jovial.

Adding Schema Markup

All the search engines, and google in specific loves highly organized and structured data. Google has even make it clear, that the website using schema markups are likely to rank higher for a given search query. So, what is schema? Schema is a sort of a code which we use at the back end of the website to categorize the content properly.

Take for example if a website that sells clothes. If you add vital information pertaining to your business like at what time you open and close, when are the offs, what sort of apparels you have, what are the discounts, if the place has a parking facility, images of the clothes you sell, what sizes you sell. All this information is as crucial to google as it is to your customers. Google also uses information in schema in its rich snippets.

You can now yourself fathom to what extend schema benefits your content. For this, we assign critical data tags, highlight your page elements and a lot more.

Website Migration

In many cases, when the business starts to grow onerously, there is often times a need to migrate to a better performing website. But migration is no easy task. It is not simply expanding your band width or creating a similar looking website and that is all. It requires you to redirect your URLs extremely meticulously, while keeping the internal linking intact.

We take every measure possible and scrutinize our entire plan before we execute it, since it involves years of hard work to drive traffic to website. And one wrong URL and make all your efforts go in vain. We also make sure to remove duplicate content or slashing off any 404-page error.

Backlinks

When we take up your technical SEO – we make sure that we also pay attention to backlinks. Since backlinks, after content are the most valuable ranking factor for your website. And it is not just quantity of backlinks but the quality of the backlinks. It is of utmost important that your website must acquire backlinks from extremely respected website with high domain and page authority.

Quality backlinks represents what is the status quo of your website and how trustable it is. The more the trust, the more your chances of ranking high in SERPs. Moreover, we pay special attention to any spammy backlinks that the website may acquire somehow over time. Removing spammy backlinks is rather more important that making quality backlinks and we remove them as soon as we encounter them.

SSL

We ensure to place SSL – secure socket layers for two reasons. One is that it ensures the website as safe to enter. SSL is a sort of security protocol which encrypts the relation ship between web browser and web server. Think of SSL as a lock you would place at your main entrance of your home. Like the lock keeps the burglar out, similarly, SSL keeps the cyber miscreants at bay.

And the second is – that search engines love those websites which have an SSL certificate. Search engine also want to keep its users safe and sound. Therefore, search engines prefer websites with SSL and promote them by making them rank higher.

Here are some of the benefits of Technical SEO

Makes your love child of search engines

Anyone can have a website, but not everyone has a proper, functional and responsive website. And there are over a billion websites online. Meaning that search engines don’t have any dearth or paucity of fetching information. It is your obligation to make your website stand out as a reliable figure of authority. And this is where technical SEO helps you.

Technical SEO fixes up all the errors of your website. It makes your website fall in the good books of search engines upon which they can depend. A right technical SEO means you care for your website, and so would the search engines.

Drives Traffic

Technical SEO drives a lot of traffic to your website if executed properly. Since there are millions of webpages for one give search query, why should the search engine prefer your website. They don’t owe you anything. And if this is the case, you must follow what search engines are asking for. Search engines have clear guidelines as to what they want.

If you fulfill their demands, which are very easy to comply by, your rank higher in search engine result pages. The higher the search the better the more the traffic, and more the subsequent sales. And we make all this possible by doing technical SEO.

Low In Cost

The over all cost that you would accrue spread out over a large period of time, let us say a decade, would be far less than paid campaigns. Technical SEO means to continuously keep on making adjustment to the website as per what the search engines ask.

Paid campaigns do not bring about significant changes to your website, except making it rank higher. This makes them all the more expensive.

Long Term Stability

Since we do technical SEO as per the guidelines of search engines, this ensures that the search engines would favour your website. A regular technical SEO helps you to bring solid stability in long term SERPs. You deliver high quality content and a highly technically agile website – which in the longer run helps you get the best.

Why should you choose EBS

Complete website Audit

We ensure to audit the website and zero in on all those parameters which have been hindering the performance of the website. A complete website check is mandatory for anyone who wishers to lift up his business standard. It clears up the obstruction blockading your way to achievement and paves newer pathways as well.

One Stop SEO Solutions

We at EBS are not only into technical SEO, but we provide a full-on solution pertaining to any aspect of SEO. SEO in itself is a vast field of service. Championing just one of two of those aspects won’t impact the bigger picture. To bring about a serious change, we conduct a multi variate analysis and see how can we drive more traffic to the website.

Usually, it involves more that one aspect of SEO. And all of these aspects go hand in hand to yield a favorable result.