Unleash the Power of Social Media for Your Business
Social Media Management
Feeling lost in the sea of social media platforms? Don't worry, we've got you covered! Our social media management services take the burden off your shoulders, allowing you to focus on what you do best – running your business.
Crafting Compelling Content that Captivates
We don't just post – we strategize, create, and curate high-quality content that resonates with your target audience. From eye-catching visuals to engaging captions, we'll make your brand shine online.
Building a Buzzworthy Brand Presence
Increase brand awareness and build a loyal following. We'll develop a social media strategy that aligns with your overall marketing goals, driving engagement and fostering meaningful connections with your customers.
Staying on Top of Trends & Responding to the Conversation
The social media landscape is ever-evolving. We stay ahead of the curve, keeping your brand relevant and in the know. We'll monitor conversations, respond to comments and messages promptly, and ensure you're part of the online buzz.
Data-Driven Decisions for Measurable Results
We believe in results, not just likes. We'll track key metrics and provide insightful reports, allowing you to see the true impact of your social media efforts and refine your strategy for maximum impact.
Free Up Your Time to Focus on What Matters Most
Stop stressing about social media and dedicate your time to running your business. We'll handle your social media presence, giving you back precious time and peace of mind.
Let's Build a Winning Social Media Strategy Together!
We're passionate about helping businesses thrive online. Contact us today for a free consultation and discuss how our social media management services can elevate your brand and achieve your marketing goals.
Feeling like a robot talking to robots? We get it!
Social media should be a space for genuine connection, not robotic interactions. We ditch the stiff templates and craft content that feels human, relatable, and reflects your brand's unique voice.
We Listen. We Engage. We Build Relationships.
It's not a monologue, it's a conversation! We actively engage with your audience, fostering a sense of community and building long-lasting relationships with your customers.
Social Media Management
In today’s digital times social media plays a role in almost everyone’s life. Out of 5.44 billion internet users 5.07 billion users use social media which makes up around 62.6% of world’s population. Social media apps offer visual content with endless scrolling and entertainment. According to statistics, half of the users use social media to stay in contact with their friends and family. Other than that people use social media to fill their spare time (38%), reading news (34.3%), consuming content (30%), looking for products and services (26.8%) and more.
What is social media management?
Social media management is planning, creating, posting, analyzing and engaging with the audience. In simple words, social media management refers to handling your virtual presence on social media. A report by Data Reportal shows an average person typically spends 2 hours and 23 minutes on social media platforms every single day. In the times we are living, everyone is consuming digital content and content creators delivering lots of content to fulfill the demands of their viewers. Therefore businesses, organizations, enterprises, institutions, public figures, agencies, etc need to handle their online profiles to promote their brand identity and accomplish targeted goals.
How does social media work?
Social media platforms allow users to interact with each other digitally. Some of the most popular social media apps are Instagram, Facebook, Twitter, Whatsapp, Reddit, Snapchat, Telegram, Pintrest and more. Social media platforms are run by user-generated content that includes text, image, videos etc. Users interact with each others content by liking, sharing, rating, commenting, discussing and providing feedback.
Users create profiles for creating, sharing and accessing content, connecting to people, building networks and discovering new things. The content that one sees on their screen is because of the algorithm of these social media platforms. Algorithm uses data such as user preference, quality and relevancy of the content, type of content, user connections and platform guidelines. Algorithm aims to provide relevant and personalised content for each user.
How to manage your social media?
Target Audience
Your content is valued only if it reaches the right audience. It is necessary to understand the following about your targeted audience: Who is your audience? (it includes demographics such as age, gender, interest, location, etc) What does your audience want? Where is the audience getting it from? How can you offer your audience better?
Social Media Platform
Choosing right platform to deliver your content is very crucial. You should choose those platforms that are widely used by your targeted audience. Following are the most popular social media apps at the time:
- Active users: 3.06 Billion
- Age group of the majority users: 25-34 years (29.9%)
- Average time spent per day: 30.9 minutes
- Active users: 2 Billion
- Age group of the majority users
- Average time spent per day: 38 minutes
TWITTER/X
- Active users: 611 million
- Age group of the majority users: 25-34 years (38.5%)
- Average time spent per day: 34.1 minutes
YOUTUBE
- Active users: 2.49 Billion
- Age group of the majority users: 24-35 years (21.2%)
- Average time spent per day: 48.7 minutes
- Active users: 2 Billion
- Age group of the majority users: 18-24 years (30.3%)
- Average time spent per day: 33.1 minutes
SNAPCHAT
- Active users: 800 million
- Age group of the majority users: 18-24 years (38.2%)
- Average time spent per day: 30 minutes
- Active users: 498 million
- Age group of the majority users: 25-34 years (30.9%)
- Average time spent per day: 14.2 minutes
- Active users: 310 Million
- Age group of the majority users: 25-34 years (60%)
- Average time spent per day: 7.5 minutes
Planning Content Strategy
To provide quality content on time, it is necessary to plan your content and strategize according to individual platforms. While planning, key points to include are: What content to post? What is required to create the content? How often to post? How much content you need to create in a given time period? Which content is suitable for a particular social platform?
Social Media Profiles
Your social media profile is face of your brand. Statistics shows that 75% users search for brands on social media and 71% users with a positive experience recommend those brands to others. Brands and organizations should provide complete and accurate information on their profiles as it builds trusts. Using relevant keywords in profile description can make it easier for people discover you. It is a must to have a professional profile picture and content to maintain your brand image. Creators should try to make their content more interactive and appealing for the viewers to increase user engagement.
Content calendar
Creating a content calendar makes the process of managing your content way more efficient and productive. Moreover, you can plan and deliver your content on time. Content calenders allow you to schedule the date and time for posting your content and it automatically posts at the given time. Some content calendar platforms also suggest timing for your content for better reach. Examples of tools that allow you to create content calendar are SproutSocial, CoShedule, Buffer, Hootsuite, Hubspot and others.
Engaging with audience
Interacting with your viewers is the key to achieving their trust and loyalty. Creators should communicate with their audience by responding to their feedbacks, comments and messages. It is important to deal professionally with both positive and negative feedbacks. Engaging with your followers builds your brand image, helps you improve your performance and gain customers loyalty.
Tracking and Analyzing performance
Keeping a track of your performance encourages to grow and accomplish goals. It allows you to figure out your strong suits as well as imperfections. Insights helps you understand your audience, evaluate your shortcomings and enhance your performance.
What are the advantages of social media management?
Reach and build your audience
Social Media Management helps you find and reach your targeted audience. If your content is being delivered to the people who are looking for your content, they will eventually connect with you. Thus, it will build your viewership as well as community.
Promote Your Brand
Social media is a powerful tool that helps you reach widespread audience all over the internet. Reaching out to a large number of people promotes your brand name and image.
Boosts Revenue
Social media management not only promotes your brand identity but also significantly helps in gaining profits. With increasing brand awareness you will subsequently have increased revenue. All in all it helps you scale your business.
Cost Effective
Unlike traditional methods of reaching the audience such as print media, posters, banners and television advertising, social media is more affordable and reasonable. Additionally, it offers widespread reach to the right audience.
Audience Insights
Social media management provides you with audience insights that allow you to understand analyse your viewership. It includes user demographics such as age, gender, location, view time, interests, impression and growth rate of your account.
Partnership and collaboration
Social media managements helps you to build a strong profile and develop relations with people in the industry. Working together and collaborating with brands and public figures promotes your brand identity as well as viewership.
What are the tools for managing social media?
What advantages do they offer?
Social media management tools are designed to optimize the process of managing social media. It helps in creating content, scheduling, posting and analyzing. It also includes engaging with the audience by responding to their feedbacks. Following are some of the most used social media management tools:
- Hootsuite: It is an extensive tool that offers a single dashboard for all your accounts across different social media platforms. Its AI integrated features helps you to complete tasks efficiently. Moreover, it also analyzes and suggests a specific time for which your content is likely to get more views.
- Buffer: With a user friendly interface, it allows you to handle 50+ social media accounts online. It has AI assistance that suggests users caption and hashtag idea, which subsequently saves time. Buffer provides all the services at quite afforadable prices.
- Social Pilot: It provides a number of features to its users including inbox messages, advanced reports and team collaboration. Its inbox messages option allows you to respond to all the comments and feedbacks at a place.
- Hubspot: Hubspot is a multi-functional complete platform that allows users to not only manage social media but also analyze social media marketing results. It provides comprehensive reports for performance evaluation.
Why choose EBS for Social Media Management
Creativity
Creativity is the key aspect of success in managing social media. Our team is skilled in generating innovative ideas and keeping upto the trends. We understand and analyze the performance to deliver the best services to our clients.
Expertise
Our professions have in-depth knowledge of various different market aspects. With expertise in different sectors and understanding of the market we work towards attaining success.
Optimistic Outcomes
Our clients trust us because our team of experts works to provide positive results. With EBS, you can rest assured, as we take care of everything, providing the best service for our clients is our responsibility.
Reliable Performance
Our team work with their utmost potential to deliver high quality services to our clients. We understand and respect significance of time. Fulfilling our clients requests on time is our topmost priority.
On-time Reports
Monitoring and evaluating our performance allows us to keep a track. We provide reports timely to ensure we offer you desired results. Using real-time data enables us to give accurate and reliable reports.
FAQs
Question: What are social media management tools?
Answer: Social media management tools helps users to maintain their social media presence. It offers features such as scheduling posts, analyzing and handling social media accounts.
Question: What does social media management includes?
Answer: Social media management refers to handling online presence on social media. It includes planning, creating, posting, analyzing and engaging with the audience.
Question: What is social media management and marketing?
Answer: Social media management is about handling social media accounts whereas social media marketing focuses on strategies for generating leads or sales.
Question: Which is the most popular social media platform?
Answer: Facebook is the most popular social media app with 3.05 Billion monthly active users.
Question: What are social media insights?
Answer: Social media insights in the data generated by users activity on your social media profile and content. Insights include metrics, impressions, user demographics, account growth rate performance and other informational data.
Question: who requires social media management?
Answer: All businesses, organizations, enterprises, institutions, public figures, agencies, etc that have an online presence can boost their performance by managing their social media.
Question: What is a content calendar?
Answer: Content calendar or editorial calendar is a tool that helps you plan and schedule your upcoming content for social media. You can pick a specific time and your posts will be uploaded automatically.
Question: what are some content calendar tools?
Answer: Some content calendar tools are SproutSocial, CoShedule, Buffer, Hootsuite, Hubspot and others.